SPC House of Media, together with the advertising agency Legend Group will carry out an international campaign „Rozsmakuj się w Europie” (Taste Europe) to promote european pork on markets in Japan and Canada. The campaign is conducted on behalf of the Association of Polish Meat (Związek “Polskie Mięso”), an association of nearly 70 Polish meat producers and the Agricultural Market Agency (Agencja Rynku Rolnego).
This promotional campaign will last for 3 years and is addressed to business customers - among others the planned activities include presentation of the offer on the most important food trade fairs in Japan and Canada and the organization of trade missions. In 2016, a stand promoting the european pork will appear at the Toronto Food + Drink Market (8th-10th April) and the Japan Meat Industry Fair (15th-17th April).
Media agency SPC House of Media as a leader of the consortium will be responsible for implementation of the campaign, the organization of trade missions and participation in the fairs, while Legend Group as a consortium member will be responsible for communication strategy, creation and production of promotional materials.
The campaign is co-funded by the European Union.
For more information, please visit en.letsmeat.eu !