SPC House of Media planned and bought media for a marketing campaign of Agrosimex, a leading distributor of fertilizers, crop protection chemicals and professional gardening tools in Poland.
The campaign, which has just finished, was 3 months long. It was focused on individual consumers (B2C) and was conducted in TV only. It consisted of product placement in the most popular gardening programmes in TVP1, TVN and the thematic channels of TVN group, as well as a spot campaign in TVP1, TVN, TVN Meteo Active and TVN Style.
It was yet another campaign of SPC House of Media for agribusiness – the agency has in its portfolio campaigns for Dow AgroSciences, Makhteshim-Agan Poland and Floraland Distribution.