Cosmoprof - the most important exhibition in the beauty industry - was a huge success for Polish companies. Polish producers presented their offer in a highly visible and unique style.
Polish National Pavilion and the accompanying PR activities are organized within the Industry Promotion Programme of the Ministry of Economy and SPC House of Media. Several dozen Polish cosmetic companies participated, from the most famous to startups. SPC House of Media organized the Polish National Pavilion and also PR and marketing for the cosmetic industry, journalists and buyers visit ing Poland, economic missions and trainings.