The www.letsmeat.eu website has been launched, serving to promote European pork and its preserved products as part of the “Taste It from Europe” campaign.
Deputy prime minister Janusz Piechociński awarded media agency SPC House of Media with the Brand of Polish Economy statuette, appreciating its contribution to promoting the Polish economy abroad and outstanding organization of the Branch Promotion Programme for the cosmetic industry.
Media agency SPC House of Media won a tender organized by the Polish Ministry of Economy for creating a project of universal Polish informational stand, which will be used on all foreign fairs where the Polish Ministry of Economy will be conducting its campaign to promote Polish economy abroad.
SPC House of Media, together with the advertising agency Legend Group will carry out an international campaign „Rozsmakuj się w Europie” (Taste Europe) to promote european pork on markets in Japan and Canada. The campaign is conducted on behalf of the Association of Polish Meat (Związek “Polskie Mięso”), an association of nearly 70 Polish meat producers and the Agricultural Market Agency (Agencja Rynku Rolnego).
SPC House of Media planned and bought media for a marketing campaign of Agrosimex, a leading distributor of fertilizers, crop protection chemicals and professional gardening tools in Poland.
The Polish Ministry of Economy, summing up its activities of promoting Polish economy abroad, acknowledged the programme of promoting Polish cosmetics industry, implemented by SPC House of Media, as a "No. 1 success story".